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93% of adult US Internet users are on Facebook.
(source: BlogHer, April 2011)
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One out of every eight minutes online is spent on Facebook.
(source: ComScore, February 2011)
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The average Facebook user spends more than 11 hours per month on Facebook.
(sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011)
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Facebook is overtaking Google and Yahoo in total time spent online.
(source: ComScore, August 2011)
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Facebook has become the top choice for social sign-in.
(source: Janrain, April 2011)
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Facebook has become the preferred way to share content online, second only to email—for now.
(source: Chadwick Martin Bailey, September 2010)
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The average number of "likes" per post on a brand's Facebook page is 54. The average number of comments per post is 9.
(source: Visibli, April 2011)
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More than half of B2B marketers agree that Facebook is an effective marketing tool.
(source: Outsell, December 2009)
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More than half of small businesses agree that Facebook is beneficial to their business.
(source: Ad-ology, November 2010)
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More than 1/3 of marketers say Facebook is "critical" or "important" to their business.
(source: HubSpot State of Inbound Marketing Report 2011)
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The number of marketers who say Facebook is critical or important to their business has increased 83% in two years.
(source: HubSpot State of Inbound Marketing Report 2011)
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67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel.
(source: HubSpot State of Inbound Marketing Report 2011)